2019 Speakers

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Zayne Turner
Lead Developer Evangelist, Salesforce

Zayne Turner is a Developer Evangelist with Salesforce. She focuses on helping developers get the resources and skills they need to solve their toughest problems and build modern applications on the Salesforce platform. Zayne has been a coach for RAD Women, and is an #EqualityAlly.

David Brooks
VP Products, Copado

David is a serial entrepreneur who has worked at 6 startups with 3 successful exits over the past 34 years in the valley. He joined Salesforce.com just after their IPO in 2005 to build AppExchange and ride the rocket ship for the next 8 1/2 years. He ran a third of the Force.com teams during his tenure. David joined Copado to solve instrumentation and tooling on the platform to unlock agility to product deployment.


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Andy Boettcher
Chief Technical Architect, Demand Chain Systems

Andy has developed Salesforce solutions since 2010, and is a master of finding the right solution. Andy is a Salesforce MVP and has earned 16 Salesforce certifications!

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Marisa Hambleton


Chief Technology Officer at Bid Track Sell, an AppExchange Partner

Building on the Salesforce platform since 2009, Marisa is a leader, entrepreneur, and technologist. She brings over 20 years of experience in software solutions, project, program and product management to her MH2 consulting clients and Bid Track Sell subscribers.

She is a Trailblazer and Salesforce community leader. As co-organizer of the Salesforce Phoenix Developer Group, she advocates for the local Salesforce community. Marisa is the founding member of the Salesforce Phoenix Women In Tech (formerly GirlyGeeks) and led the Salesforce Phoenix User Group from 2013 to 2018.

Marisa is an active member of her local Tempe community, PTSO board member, and a arts advocate. She enjoys reading, writing, camping, outdoors activities, and is a DIYer. Marisa is fluent in Spanish, and loves her Mexican-American Chicana roots.

Marisa is a proud ASU Sun Devil where she earned her Master of Science in Information Management from W.P. Carey School of Business, and a proud UTEP Miner where she earned her Bachelor of Business Administration in Computer Information Systems. She is also Salesforce Certified (Service Cloud, App Builder/Developer, Administrator) and a PMI Certified Project Management Professional (PMP).

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Chuck Liddell
CEO, Valence

Chuck Liddell runs an AppExchange company that empowers admins by providing data integration native on the platform. Chuck is a User Group Leader for the state of Hawaii, holds 22 Salesforce certifications, and led his company through the first batch of the new Salesforce incubator in San Francisco. He regularly speaks at events, including Dreamforce and TrailheaDX.

Chuck is first and foremost a technology architect. His world revolves around communication: between technical and business teams, between disparate technology stacks and systems, between different layers of an enterprise architecture. He has a real talent for comprehending business needs and constraints, then synthesizing a clear picture of what those needs are and the best plan of attack for tackling them.

Amit Malik


Global Master Instructor at Salesforce

Amit Malik is a Global Master Instructor with Salesforce. With 19 years of IT experience, he is presently focusing on Sales Cloud, Service Cloud, Community Cloud, Einstein Analytics, Einstein Platform Services, Lightning, Integrations and Architect Journey as a Salesforce Certified Instructor since May 2010.

He is passionate about helping his audience understand about Salesforce in a simple way to solve complex problems as an administrator, developer, consultant or architect.

Debra Maranta
Director, Trailhead GTM

Debra Maranta is Director of Trailhead Partner Programs at Salesforce. Her team delivers programs that help partners and customers build capacity and competency at scale. She is passionate about helping partners and customers progress on their #JourneytoCTA as they develop critical design skills and expertise needed to tackle the most complex challenges.

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Pat McClellan
Chief Lightning Officer, Proton 7 Group

Pat McClellan is a Lightning Engineer and creator of Proton Text, an SMS Lightning Component with integration to Salesforce objects.

Pat is an experienced writer, presenter, media producer, and marketing strategist, with a career doing creative and strategy for major technology events including Dreamforce, VMworld, Intel Developer Forum, and AWS re:Invent. In 2017, he left his career in events marketing and set out to become a Salesforce Developer, earning Double-Ranger status on Trailhead and achieving 3 certifications in five months. He focused this knowledge and his passion for learning on the challenge of building Proton Text — a truly-integrated SMS app that takes full advantage of the power and flexibility of the Lightning Experience.

Charly Prinsloo
Salesforce Technical Architect, Deloitte
Co-Lead, Ladies Be Architects

Charly joined Ladies Be Architects in April 2018. Based in Austin, Texas, Charly is 16x Certified and on the home stretch of her #JourneytoCTA. She has 13 years’ experience working with the Salesforce platform.

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Greg Rewis
Director, Product Management, Lightning Components

Greg has been passionate about the web since putting his first “home page” online in 1994, when he and some friends began building one of the first visual HTML authoring tools. His career has taken him around the world – from the early days of desktop publishing in Copenhagen, Denmark, to that start-up in Hamburg, Germany which became Adobe GoLive , the glory days of the web at Macromedia working on Dreamweaver, and finally at Apigee running Developer Programs. Greg joined Salesforce in January 2016 , as the Developer Evangelist for Lightning Components. After two years of evangelizing components, Greg moved into his current role as Director, Product Management, Lightning Components.

Stephanie Rewis
Director, Design Systems Engineering, Salesforce

Stephanie is Director, design systems engineering at Salesforce, where she leads the team responsible for the CSS framework. Stephanie has been a frontend developer, passionate about web standards and accessibility, for over 19 years. Prior to Salesforce, Stephanie worked with a wide spectrum of clients including Under Armour, Newsweek, MLB, NY Magazine, Adobe, Quiznos, Disney’s “TRON”, and a lively bunch of startups. She’s spoken at conferences including HOW Design Conference, UI16, An Event Apart, SxSW and Adobe MAX, among others. She’s also a published author and has written for numerous publications.

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Don Robins


Salesforce Technical Educator - Senior Technical Instructor - Producer of Salesforce Play By Play series on Pluralsight

Don Robins is a well known Salesforce MVP, instructor, author and speaker. A custom business application developer for more decades than he cares to admit, he focuses on Salesforce technical instruction and knowledge sharing. Certified as a Platform II Developer and an award winning Salesforce Instructor, he's presented and taught at annual Dreamforce conferences since 2010. He delivers Salesforce developer classes and workshops around the US and abroad, manages a team of instructors as a Salesforce Training Partner, and is the producer of the Pluralsight.com “Salesforce Play By Play” series.

Susannah Kate St-Germain
Technical Architect, Boston Scientific
Co-Lead, Ladies Be Architects

Susannah St-Germain is a 16x certified Colombian-American Salesforce Architect. She was one of the first graduates of the RAD Women Code program and since then, her career has skyrocketed. First as a Salesforce Developer and recently as a Salesforce Architect at Fortune 500 company. Susannah is actively involved in the Trailblazer Community, serving as a co-lead of the Boston Salesforce User Group and co-lead of Ladies Be Architects, a community group that helps to build confidence for women on their #JourneyToCTA.

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Steve Simpson


Founder, President, and CTO, Ethos

Drawing on over 25 years of experience in the software industry, Steve has extensive expertise in enterprise-level software engineering, architecture, and technical architecture leadership. Steve is a Salesforce Certified Technical Architect and holds 21 Salesforce certifications. He is also a 5th Degree Master Instructor in Tang Soo Do and a PADI SCUBA Diving Instructor.

Gregory Smith
CTO and Co-founder, Capstorm LLC

Gregory Smith is a co-founder of Capstorm and continues to lead the company's technical advances. Before founding Capstorm, Gregory held many senior level positions ranging from basic research, global development management, to CTO. His involvement with Salesforce began with a simple question his CEO asked during an executive retreat - "What are we doing to backup Salesforce?" A combination of no available commercial solutions, several acquisitions that required Salesforce migrations, and an open source project led to the core of what became Capstorm.

 

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9a

 

General Session Welcome

Marisa Hambleton
Steve Simpson


930a

Architect Track

Salesforce Architect Journey
Debra Maranta & Amit Malik


1030a

Developer Track

Lightning Web Components And You
Chuck Liddell

Architect Track

Architect Domains Deep Dive
Steve Simpson & Andy Boettcher



1220p

 
 
 

Lunch

Mini Expo
Birds of a Feather (BoF)

 

Lunch Talk 2: The Path to Continuous Deployment

David Brooks

Lunch Talk 1 : Salesforce Migration Pitfalls

Gregory Smith

 

2p

Developer Track

The ABCs of SLDS
Stephanie Rewis

Architect Track

Certified Technical Architect (CTA) Exam Preparation - Part 1 
Steve Simpson, Susannah Kate St-Germain, Charly Prinsloo


3p

Architect Track

Certified Technical Architect (CTA) Exam Preparation - Part 2
Steve Simpson, Susannah Kate St-Germain, Charly Prinsloo


415p

Closing Panel of Speakers

Marisa Hambleton, Facilitator


445p

Keynote

Zayne Turner


530p

After-hours Gathering & Reception


 

Developer Track

The developer track sessions are geared towards Salesforce developers who customize platform applications programmatically and declaratively.

Chuck Liddell

Chuck Liddell

Lightning Web Components And You

Got questions about the recently-announced and soon-to-be-GA Salesforce programming model? Come chat with Chuck Liddell, DEX601 instructor and Salesforce MVP, and you might find some answers. Part live demo, part audience Q&A; expect a wide-ranging discussion contrasting Aura components and patterns with Lightning Web Components accompanied by a breakdown of what this means for you.

 

Pat McClellan

Pat McClellan

Building Smarter Lightning Components

This session explores three coding techniques used to make custom Lightning components context aware and intuitive for users by designing around these key UX principles:

- Never ask users for information you should already know.

- Minimize keystrokes by anticipating what users will want.

- Give admins flexibility and configuration control.

Greg Rewis

Greg Rewis

From Markup to Magic: The Evolution of Lightning Components

It's been almost three years since developers began building Lightning Components. During that time, a lot has changed. In this fast-paced session, we'll take a look back at where we've come from and what we've learned, as we watch a component move from manually created markup and CSS from SLDS, to Base Components, and finally to metadata-aware Base Components. Along the way, we’ll discuss best practices, share some tips and tricks, examine what the Lightning Web Components framework means for Base Lightning Components, and of course, we’ll do it all with Salesforce DX.

 

Gregory Smith

Gregory Smith

Salesforce Migration Pitfalls

The Boss just called to inform you that the company's Widget division has been sold and this division's Salesforce data must be extracted from your primary Salesforce and migrated to a new instance. The Widget division starts operating under their new owners in two weeks so you have plenty of time (right?). Don't PANIC. Grab your towel, guide, and explore the pitfalls from a true story.

 
 

Stephanie Rewis

Stephanie Rewis

The ABCs of SLDS

Remember learning the alphabet in school? It starts with ABCD, but that’s not how the alphabet at Salesforce works. Here the alphabet starts with SLDS — because the Salesforce Lightning Design System (SLDS) is the blueprint for everything we do. In this session, Stephanie will break down the different pieces of SLDS and discuss all the resources available to you. From component blueprints, to accessibility guidelines, to tips and tricks for utilizing the system in your own applications to develop user interfaces that fit seamlessly into Salesforce. This session is sure to change the way you recite the alphabet!

David Brooks

David Brooks

The Path to Continuous Deployment

Continuous Deployment is one of the five Goals of Operational Excellence required to transform your company into a Digital Enterprise. Realizing that goal on the Salesforce Platform seems more challenging than it does on other platforms. It’s just too easy to make changes in the various environments to get proper control. With the right tools and processes however, this goal is within the reach of any Salesforce customer. In this presentation, we will review the DevOps processes required to gain control of your release process (walk), learn how to reduce the time and effort it takes to release features all the way to production (run), and increase the frequency of successful deployments so your organization can realize the business value of your development effort on a continuous basis.

 
 

Don Robins

Don Robins

Embracing Modular Development Patterns in Apex (or Eluding Mondo Mania)

As Salesforce developers, we all too often come across ‘Mondo’ coding patterns in existing Apex classes and triggers. While Apex is a fully functional and modern object oriented programming language, programmers often fail to utilize its capabilities allowing for well designed clean and segmented code. Instead, they often fall prey to this common yet risky coding approach which typically results in lengthy, overly complex and fragile classes and triggers that no one wants to touch.


In this presentation, we’ll discuss why it’s important to avoid or refactor away from these ubiquitous ‘Mondo’ coding patterns, and explore how to embrace the concept of modular development patterns to help isolate, simplify and decouple business logic. We’ll do a high level overview of Apex Enterprise Patterns, the concept of Separation of Concerns and modular architectural approaches with Apex. 


We’ll also show a use case and example of how to connect to external micro services running on Heroku that provide extension functionality not available in Apex. Along the way, we’ll touch on the differences in calling synchronous vs asynchronous services, and leave you with some homework and pointers to posts, books, videos and Trailhead content for further learning.

 
 

Architect Track

The architect track is geared towards those who design solutions both within and across domain areas. These individuals are on a journey using and building upon specialized capabilities, knowledge, and skills, and capabilities for build performant technical solutions on the Salesforce platform.

This track will cover details about the Salesforce Technical Architect (CTA) credential which is the most rigorous, complex and highest-level Salesforce certification.

Steve Simpson, CTA

Steve Simpson, CTA

Architect Track Leader

Steve will be lead the architect track and sessions on Certified Technical Architect (CTA) Exam Preparation in two parts.

  • Part 1 focuses on an overview of the Exam and how to prepare for solving an exam scenario.

  • Part 2 continues with the scenario solving, solution design session, and Q&A.

Debra Maranta

Debra Maranta

Salesforce Architect Journey

Debra and Amit will co-present this session.

Are you on your way to becoming a Salesforce Certified Technical, System, or Application Architect?  In this session we will be reviewing the journey to Architect and how to build yourself a roadmap to achieve it.

Andy Boettcher

Andy Boettcher

Architect Domain Deep Dive

There are a number of domain specializations focused on different areas of the Salesforce Platform.  In this session we will give an overview and some key deep dives.


 

Amit Malik

Amit Malik

Salesforce Architect Journey

Amit and Debra will co-present this session.

Are you on your way to becoming a Salesforce Certified Technical, System, or Application Architect?  In this session we will be reviewing the journey to Architect and how to build yourself a roadmap to achieve it.

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Exam Preparation - Part 2
”Build an Amazing Enterprise Rockstar Solution”

Put all the knowledge you learned today to work! Join Ladies Be Architects for an hour of solution design. We'll be working together on a hypothetical scenario, so be prepared to roll up your sleeves and have fun with your architect friends of all levels and abilities.

Susannah will lead a solution design workshop-style session that is fun and engaging for Part 2 of the Exam Prep block.